Startup Runway founders at Richardson IQ
Richardson IQ® · Richardson, TexasStartup Runway fieldwork

U.S. ENTRY FOR SCALEUPS

Enter the U.S. market. Win customers. Build partnerships. Scale.

Startup Runway helps established international scaleups turn U.S. market ambition into a focused commercial path—connecting market entry, customer development, partnerships, local operating capacity, and the next leadership decision.

Built for international scaleups—not early-stage startups.

The strongest starting point is a company that can connect a proven offer and leadership capacity to one defined U.S. market decision.

  • Product or service already in market
  • Meaningful home-market traction or revenue
  • Management capacity for expansion
  • Ability to fund local commercial capacity
  • A defined U.S. market decision

Start public: the Expansion Decision Brief frames the market question. Continue privately: a Market Expansion Blueprint is developed only after an agreed engagement.

Explore the India → U.S. corridor brief

U.S. market context at a glance

US$232.2BNew U.S. FDI2025 · BEA
US$2.9TTexas GDP2025 · Texas EDO / BEA
271DFW nonstop destinations193 domestic + 78 international · Apr 2026
60+Foreign-owned companiesRichardson · City record

THE FIRST 90 SECONDS

Know the commitment you are trying to earn before you spend on the U.S.

Use this page to make three decisions in order: focus the market question, test a commercially useful local path, and define the next commitment leadership is willing to make.

01
MARKET FOCUS

Which U.S. market is worth qualifying first?

Turn a broad U.S. ambition into one market question with a buyer, geography, and proof milestone leadership can actually evaluate.

02
COMMERCIAL PATH

What would make the first local conversations commercially useful?

Prioritize the buyer, partner, university, corporate, or city relationships that can test your assumptions—not a long list of generic introductions.

03
NEXT COMMITMENT

What has to be true before you add U.S. overhead?

Connect the commercial thesis, local operating requirements, and leadership review to one next commitment: validate, hire, establish, or hold.

BUILT AROUND YOUR EXPANSION PRIORITIES

One expansion partner. Multiple growth functions.

No two U.S. expansion strategies are the same. The work is shaped around the company’s selected objectives, sector, stage of expansion, target customers, geography, available resources, and leadership criteria—not a standard package.

01

Enter the U.S. market

Define the target market, commercial thesis, entry sequence, local operating requirements, and the decision criteria leadership will use before committing people or capital.

  • Market validation
  • Buyer and account mapping
  • Geography and operating sequence
02

Win customers

Build a focused commercial motion around priority sectors, strategic accounts, buyer learning, market feedback, and the next conversations that can test the company’s U.S. proposition.

  • Target-account development
  • Buyer and decision-maker mapping
  • Commercial route refinement
03

Build partnerships

Shape the corporate, channel, university, research, government, and ecosystem relationships that are relevant to the company’s selected expansion priorities.

  • Partner identification
  • Institutional alignment
  • Ecosystem access
04

Scale

As the operating thesis develops, evaluate the next market, local capacity, strategic accounts, partnerships, facilities, or operating presence required for the company’s growth plan.

  • Local capacity
  • Operating presence
  • Next-market planning
Market intelligence

Prioritize the opportunity, buyer, geography, and resources that deserve attention.

Market entry

Connect strategy, local operating context, and a disciplined entry sequence.

Market access

Develop the commercial and institutional conversations relevant to the mandate.

Strategic accounts

Focus business development around selected high-value U.S. accounts.

Partnerships

Coordinate the channel, corporate, research, university, and ecosystem relationships that matter.

Expansion execution

Review the next operating commitment as the company’s U.S. plan develops.

Start by defining what matters most: a market decision, a customer set, a partnership thesis, a local operating need, or the next commitment leadership needs to make.

Build your Expansion Decision BriefTalk to the Startup Runway Team

MARKET CONTEXT

Large market. Layered decisions.

BEA reports US$232.2 billion in new foreign direct investment expenditures in the United States in 2025, including US$21.5 billion in Texas. Texas reports a US$2.9 trillion current-dollar economy for 2025. These are market and location context—not company opportunity estimates or Startup Runway outcomes.

The SelectUSA Investor Guide separates the questions leadership must coordinate: investment structure, workforce, tax, immigration, intellectual property, site selection, incentives, and procurement. Startup Runway’s role is to help sequence the market and operating questions; the company and qualified advisers retain each legal, tax, regulatory, employment, site, and contracting decision.

THE OPERATING FIELD

Move from national possibility to a local proof environment.

A U.S. decision becomes actionable only when federal planning, State fit, and local execution are evaluated as separate but connected layers.

01
FEDERAL

Build the investment and compliance sequence.

Use the SelectUSA Investor Guide and qualified advisers to organize business structure, workforce, tax, immigration, IP, site-selection, and procurement questions before committing capital or people.

SelectUSA Investor Guide
02
TEXAS

Test the State against the company’s operating thesis.

Texas reported a US$2.9 trillion current-dollar economy in 2025. The relevant decision is how the State’s customer, talent, sector, cost, and regulatory context fits the company’s specific route to market.

Texas Economic Snapshot
03
RICHARDSON

Use a verified local platform for market learning.

The City of Richardson records a strategic partnership with Startup Runway to strengthen international economic ties and continued innovation within The IQ®. The partnership provides operating context; each company must still qualify its own market, location, and commercial decisions.

Official City partnership record

WHY RICHARDSON

Explore the City context before committing to a local operating base.

When Richardson is one of the local markets under consideration, begin with the City’s own 2026 references. They provide useful local context for a leadership conversation and sit alongside—not in place of—company-specific market, site, tax, legal, and operating diligence.

Official City guide · 2026 PDF

Economic Development Services & Resource Guide 2026

A practical view of economic-development services, international-business resources, the Richardson IQ ecosystem, and the local support available as a company evaluates an operating base.

Open the Economic Development guide
Official City guide · 2026 PDF

Richardson Community Profile 2026

A leadership reference for workforce, industry, connectivity, office environment, and community context when Richardson is one of the local market hypotheses.

Open the Community Profile

PUBLIC INSTITUTIONAL RECORD

Different relationships. Clearly identified.

This record distinguishes a City partnership, a signed university MOU, a documented ecosystem role, regional workforce context, a federal directory listing, and public State data. None is presented as a promise of access, incentives, procurement, customers, contracts, or outcomes.

Official City partnership

City of Richardson × Startup Runway

The City’s public record describes a strategic partnership focused on international economic ties, international-company attraction, and The IQ® innovation community.

Read the City record
Signed university MOU

UT Dallas · Comet Pitch

UT Dallas and Startup Runway signed an MOU at The IQ® HQ to collaborate on Comet Pitch for UT Dallas students, alumni, and community members.

Read the City and UT Dallas record
Documented ecosystem stakeholder

University of North Texas · Logistics Engine

A UNT G. Brint Ryan College of Business update names The Startup Runway among the UNT-led logistics Engine’s key stakeholders.

Read the UNT stakeholder update
Regional workforce context

Collin College

Collin College reports 62,000+ annual credit and continuing-education students, 11 campuses and centers, and 200+ degrees and certificates across the North Texas workforce ecosystem.

Review Collin College facts
Federal directory record

U.S. Commercial Service Dallas

The International Trade Administration lists Startup Runway in its Dallas–Fort Worth Business Service Providers directory for U.S. companies exploring India. The directory states that inclusion is not an endorsement or recommendation.

Open the federal directory
Public State context

Texas investment environment

BEA reports US$21.5 billion in first-year new foreign direct investment expenditures in Texas in 2025. This is State context, not a Startup Runway-attributed result.

Review the BEA release

THE DECISION LENSES

Build the U.S. plan around the decisions already on the CEO’s desk.

01

Buyer and proof

Which U.S. customer, problem, buying process, and proof point make the market worth pursuing?

02

Federal and State

Which entity, tax, immigration, IP, regulatory, workforce, and public-market questions require qualified advice before commitment?

03

Texas and Richardson fit

How do sector, talent, location, infrastructure, and local operating context support the company’s actual commercial motion?

04

Local operating capacity

What accountable in-market role, cadence, partner development, and specialist support does the company need?

05

Governance

What evidence will leadership use to expand, refine, pause, or close the U.S. workstream?

THE PRIVATE DELIVERABLE

A Market Expansion Blueprint turns an agreed question into accountable work.

The public Expansion Decision Brief frames the route, planning signals, and leadership question. During an agreed engagement, the Market Expansion Blueprint connects the commercial thesis, U.S. operating questions, local capacity, milestones, and leadership review.

01

Market thesis

Named buyer problem, priority sector, target geography, and decision horizon.

02

Commercial route

A testable direct, partner, channel, enterprise, or government-market hypothesis.

03

Local capacity

A proposed mandate for an appropriately structured market operator and supporting local workstreams.

04

Operating roadmap

The legal, tax, regulatory, IP, partner-diligence, localization, and go-to-market questions for qualified specialists.

05

Evidence and governance

Agreed milestones, review cadence, decision owners, and the evidence required to expand, refine, pause, or close.

THE NEXT COMMITMENT

Build the U.S. market before you build the U.S. overhead.

Start a private conversation with the U.S. buyer, target geography, proof milestone, operating constraints, and decision horizon leadership needs to resolve.

Discuss a private Market Expansion Blueprint