We don't advise on
market entry.
We land companies.
Startup Runway connects international companies to enterprise buyers, government relationships, and paid contracts in the US market — through Richardson, Texas, the International Business Capital of North Texas.
How Market Entry
Actually Works
Readiness Index™
Complete our 8-question assessment. We evaluate your product maturity, team, funding stage, and corridor fit to determine if Startup Runway is the right vehicle for your entry.
Corridor Matching
Based on your profile, we map you to the highest-probability corridor — India→US, UAE→US, Singapore→US, or reverse — and identify the specific buyer segments and government relationships most relevant to your category.
Market Sizing & Blueprint
We build a data-driven market sizing report for your specific product category in the US — total addressable market, beachhead segment, competitive landscape, pricing benchmarks, and a 90-day entry blueprint tailored to your corridor.
Hire a Sales Contractor / BDM
We source and place a US-based sales contractor or Business Development Manager from our vetted network — someone who already knows your target buyer segment, speaks the language of enterprise procurement, and is compensated on results.
Activate Networks
We activate our network of enterprise buyers, lobbyists, and government officials across Texas and the corridor. No cold outreach — every introduction is pre-qualified against your ICP and comes with a warm handoff from a trusted relationship.
IQ Space
You establish a legal US presence inside Richardson IQ® — Richardson's International Business District, home to 1,100+ businesses, UT Dallas, and direct access to the City of Richardson's economic development infrastructure. Your address, your entity, your base.
Paid POC or Contract
The goal is a paid proof-of-concept or signed contract — not a pitch deck or a letter of intent. We measure success in dollars, not meetings.
Case Studies
Not an accelerator.
Not a consulting firm.
- Demo day at the end
- Cohort model — you compete for attention
- Equity in exchange for introductions
- US market entry is a bonus, not the goal
- Deliver a report, not a contract
- Charge by the hour regardless of outcome
- No operating relationships in government
- Advice without accountability
- Paid POC or contract is the deliverable
- Dedicated corridor — your entry is the focus
- Revenue-aligned engagement model
- Government relationships built over 20+ years
Why Richardson, Texas
is the right base
Richardson, Texas is not an accident. The 82nd Texas Legislature designated it the International Business Capital of North Texas — a recognition of the city’s deliberate, decades-long investment in international business attraction.
Richardson IQ® is co-located with the University of Texas at Dallas, one of the top engineering and business schools in the Southwest. This proximity gives Startup Runway companies immediate access to research partnerships, talent pipelines, and the university’s procurement network.
The City of Richardson's Economic Development Department is an active participant in Startup Runway's programming — not a passive landlord. City leadership has personally participated in trade missions to India, Israel, and Singapore.
The Dallas–Fort Worth metroplex is the fourth-largest metro economy in the United States, with a cost structure 40–60% below comparable space in San Francisco or New York. DFW Airport offers direct international connectivity to India, the Middle East, Europe, and Asia.
Reverse Pitch Sessions
Corporations pitch you their problems
Once you land in Richardson, you gain access to one of Startup Runway's most powerful programs — a three-phase process used to directly connect startups to real city department and Fortune 500 corporate problem statements. Instead of you pitching to them, they pitch their challenges to you.
Who We Work With
From the Companies We've Landed
“Launching our entity and offering SAP ERP Services in the U.S. felt like a monumental challenge until we partnered with Startup Runway. They turned a complex web of logistics and compliance into a seamless, turn-key experience that allowed us to focus entirely on our growth.”
“Iris Mobility has been working with Startup Runway for little over 4 months and the tremendous progress we had cannot have been possible without their constant support and network. Mahesh is a true professional with deep subject knowledge and has always advised us on the best route to take. With Mahesh and Startup Runway we have landed our first clients and are expanding rapidly.”
“Startup Runway is making the complexities like regulations, connections simple and bringing them to the table for these companies. Their model gives international businesses everything they need to succeed in the US market from day one.”
Frequently Asked
The India–US Market Entry
Opportunity in 2025–2026
The India–US technology corridor is the highest-volume international startup corridor in the world by company count. India produces over 1,400 new technology startups per year, and the United States remains the primary destination for Indian founders seeking enterprise revenue, institutional capital, and global credibility.
The challenge is not ambition — it is execution. Most Indian founders who attempt US market entry independently spend 12–18 months and $150,000–$300,000 before closing their first US enterprise contract. The failure rate for unassisted India–US market entry exceeds 70% within the first two years.
The reasons are structural, not technical. Indian founders typically have world-class engineering and a proven product. What they lack is a warm introduction network in the US enterprise buyer community, a physical presence that signals commitment to US customers, and a guide who has navigated US procurement, compliance, and contracting before.
Startup Runway was built specifically to close this gap. The Richardson, Texas base is not symbolic — it is operational. The 20+ years of government and enterprise relationships Mahesh Nandyala has built in the Dallas–Fort Worth ecosystem are the asset. The corridor infrastructure — legal, banking, address, introductions — is the delivery mechanism.
Five Mistakes Indian Founders
Make When Entering the US Market
What Happens
After You Apply
Your solution could be deployed
in a US city within weeks.
If your company has a proven, deployed solution to a civic challenge — transportation safety, public safety, smart infrastructure, or capital project delivery — Startup Runway can connect you directly with the City of Richardson and our broader city network.
We are open to scaleups from all corridors in our 80+ MOU network — India, UAE, Singapore, South Korea, Israel, Finland, and beyond. No deck required at this stage.
Take the Readiness Index™
in 90 seconds.
Eight questions. Instant score. Personalized corridor recommendation. If there's a fit, our team will reach out within 24 hours to schedule a call.
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